A Short But True Story
SEO lessons and observations we’ve witnessed over the years
You know you need a website for your small business.
You’ve been putting it off for years because of [insert excuse here]. But now, you’re ready.
You manage to find a reliable, trustworthy web designer who builds you a beautiful new website at a reasonable price.
Your hot new website launches for the world to see, and you eagerly anticipate the flood of new customers that you were promised would come!
But then…
Nothing? That's Typical
Frustrating, isn’t it? To finally make a real investment into your online presence, only to get zero results in return?
This is the situation that all too many small businesses find themselves in every single day.
Owning a beautiful website that gets no traffic and zero new customers.
And you know what? We had the same problem.
So we did something about it.
What exactly is the problem?
It is well know that search engine optimization is hard. The days of keyword-stuffing and link directories are long gone.
Simply put, AI (artificial intelligence) is changing everything. And fast!
This means that the internet is going to be flooded with content. Your business would need to invest thousands of dollars per month if you want to have a chance at ranking near the top that way.
Which is why a strategy adjustment is needed. And that's where DrewExpress comes in.
How we are different
We were super excited to be doing things differently. To offer fast and affordable services for small businesses everywhere.
And to do all of it with a level of honesty and transparency rarely seen in the industry.
With our 20+ years of experience, we have over time developed several clever methods to stay on top of the game.
We deploy personalized tools and strategies designed to give our customers a major edge over their competitors.
Listed below are how we can boost your organic growth locally.
From Concept to Creation
We handle every seo project uniquely depending on its needs and goals, but put in the same effort and dedication into leading each project and driving it to the top.
A complete SEO Audit to find gaps and opportunities
Before you know where you’re going, you have to know where you’ve been. We’ll start with a full SEO audit of your website.
We’ll analyze things like:
- Keyword Strategy
- On-page Optimization
- Technical SEO
- Backlink Profile
- Competitive Analysis
- Site Architecture
- Analytics Content Analysis
On-page SEO that leaves your competition in the dust
We’ll ensure every single one of your website’s pages has been optimized for the target keywords.
We optimize and monitor things like:
- Title tags
- Meta descriptions
- Header tags
- Content body
- Internal linking
- Url structure
- Images
- User experience
Keyword research to build a solid foundation
Keyword research identifies the words and phrases people use to search for information, products, or services related to a particular topic or business.
Yah, we’ll do that for you too. Things like:
- Identify your target audience
- Brainstorm potential keywords (high traffic, low competition)
- Determine search intent
- Analyze keyword metrics
- Monitor keyword performance
Technical SEO that loves your website visitors
Ok, time to geek out a bit. (this is my favorite type of SEO btw)
Technical SEO involves:
- Creating a site architecture that Google can easily understand
- Obsessively improving website loading speeds
- Prioritizing mobile optimization
- Building bullet-proof website security
- Indexing the site with new updates
- Monitoring for technical SEO glitches (errors, bugs, broken links, SEO no-nos, etc)
Local SEO that says "Hey, I'm right here!"
Local SEO is the most important part of your marketing strategy if your customers depend on specific locations. (such as a restaurant, general contractor, or gym)
Local SEO includes:
- Creating and managing a Google My Business profile
- Local-specific keyword research
- Writing local-specific content to match local keywords
- Creating local citations, mentions and directories
- Gathering reviews on your products and services (crucial!)
Google My Business management to keep the Google love strong
When you tick all the right boxes – pristine photos accurate info regular posts and a flurry of fresh reviews Google gives your SEO a friendly bump up the ladder.
It’s the digital equivalent of a storefront that’s so appealing, even window shoppers can’t help but pop in.
We’ll take care of all of this for you. You focus on running your business.
Reviews management that impresses potential customers
Every response to a review – the good, the bad, the ugly – is important.
A well-crafted reply to a glowing review? That’s a humblebrag that says, “Oh, this old thing? We do our best.”
Address a less-than-stellar review with grace and a promise to improve, and you suddenly look more trustworthy than a puppy holding a love letter.
We can take care of all of your review replies and ensure all new reviews are automatically posted to your website.
Organized citations and listings that prove to Google you’re legit
When your business information spreads consistently across the web – name, address ,phone number Google nods with approval, thinking, “Now here’s someone who has their ducks in a row.”
It’s as if each citation is a character reference, vouching for you as the model digital citizen.
More citations, better listings, higher rankings.
Rank tracking to monitor results
How can you know what to change if you don’t know what’s already working? (or not working!)
We use tools like Google Analytics, Google Search Console, Ahrefs and SEM Rush to track every change we make and monitor the results.
This helps us keep an eye on the SERPs (Search Engine Results Pages) and look for ways to outrank your competition.
Completely hands-free
We plan, create, optimize, strategize, research, post, share, monitor, and rank everything.
You don’t have to do anything. Unless, of course, you want to.
We always have room for custom community-oriented content that you’d like to share. (such as community events, sponsorships, charity donations, etc)
Request A Website Audit & SEO Recommendations
Get personalized insights from our SEO experts to grow your brand online.
Trusted By Businesses Worldwide
We’ve been doing game-changing website design for a while. See for yourself what everyone is saying.
Still not convinced?
Hi I’m Andrew, owner of DrewExpress.
Choosing someone to build your website is a big decision. You want someone who’s reliable, responsive and actually cares about your success!
That is exactly why I started DrewExpress. Every website I build is treated like it’s my own.
So if you have any question or you’re not sure where to start, reach out let’s have a chat. I’m here to offer my honest advice and assistance as needed.
Get a website that pays for itself.
It's not just a website. It's a lead-generating, process-simplifying, time-saving, money-making, marketing machine.